Apple iPhone 14 Pro Max purple back

Robert Triggs / Android Authority


  • Apple is reportedly in discussions to launch an “Extremely” branded iPhone.
  • The system would possibly be a part of the iPhone lineup launching in 2024.
  • It may sit atop the Professional and Professional Max fashions as essentially the most premium iPhone ever.

Apple is internally discussing including a higher-end smartphone to the iPhone lineup, as per Bloomberg’s Mark Gurman. This system would sit atop the iPhone Professional and Professional Max fashions and will launch with the ‘Extremely’ branding, the identical as Samsung’s top-of-the-line Galaxy S series flagships.

Throughout Apple’s current earnings name, CEO Tim Prepare dinner remarked that rising iPhone costs will not be an issue. He mentioned that clients may in all probability be persuaded to spend much more, hinting that the corporate could be mulling a costlier iPhone than the premium iPhone 14 Pro Max that fetches $1,600 for the 1TB model.

“I feel individuals are prepared to actually stretch to get the perfect they’ll afford in that class,” Prepare dinner mentioned on the decision that occurred final week.

Whereas Prepare dinner didn’t explicitly say the corporate is rising iPhone costs additional, Apple has been constantly upgrading the Professional and Professional Max traces to differentiate them from the usual iPhone lineup. Gurman experiences that the iPhone 15 fashions arriving later this yr may also witness this differentiation in tiers with varied supplies, processors, and cameras. As an illustration, the iPhone 15 Professional Max is predicted to get a periscope lens for improved optical zoom.

With the Professional traces changing into more and more distinct, trade watchers speculate that Apple may launch an much more premium iPhone sooner or later. It already has an Apple Watch and a processor with the Extremely moniker. Possibly the iPhone can be subsequent to get it.

Final yr, a leaker predicted that Apple may exchange the Professional Max branding with the Extremely branding for the top-end iPhone 15. Nonetheless, Gurman doesn’t see this occurring and experiences that Apple may launch the Extremely iPhone in 2024 along with the Professional and Professional Max fashions.

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