TL;DR
- Warner Bros. Discovery introduced the value of HBO Max’s ad-free plan goes up by a greenback.
- That is the primary time the value of the streaming service’s ad-free plan has elevated.
- The brand new value is scheduled to enter impact at present, however current subscribers will begin paying the brand new value in February.
In case you’re an HBO Max subscriber, we’ve somewhat little bit of unhealthy information for you. The streaming service is upping the value of its ad-free plan for the primary time.
Warner Bros. Discovery has introduced (through Variety) that it is going to be elevating the month-to-month value of its ad-free HBO Max subscription plan. Beginning at present, the subscriptions within the US will leap up by a greenback, altering the fee from $15 to $16 monthly.
The transfer isn’t essentially surprising as the corporate hinted at a value hike again in November when buyers have been informed the corporate had an “alternative” to extend the value of HBO Max’s ad-free tier.
Warner Bros. Discovery informed Selection, “This value improve of 1 greenback will enable us to proceed to spend money on offering much more culture-defining programming and bettering our buyer expertise for all customers.”
Though new subscribers must pay $16 beginning at present, current subscribers received’t. In case you’re an current subscriber, the corporate says the speed improve received’t go into impact till the subsequent billing cycle on or after February 11.
HBO Max additionally has an ad-supported mannequin that was created in June 2021 that goes for $10 monthly. Whether or not the value of this plan can even go up, the corporate’s reps didn’t present a solution.
As Warner Bros. Discovery continues to attempt to lower prices by eradicating content material, canceling reveals, and stopping the discharge of unique films for tax functions, it’s not exhausting to argue that it appears the corporate needs you to pay extra for much less. On the similar time, nonetheless, the corporate is making ready to merge HBO Max with its Discovery Plus platform this yr to create a single service that’s anticipated to be referred to as Max.