Samsung has some lofty Galaxy S23 sequence gross sales objectives

Samsung has simply launched the Galaxy S23 series, bringing minor {hardware} upgrades on paper for essentially the most half. Nonetheless, all three telephones supply a strong new processor, whereas the Galaxy S23 Extremely particularly is bringing a 200MP predominant digicam.

Now, Samsung cellular chief TM Roh has instructed Korean journalists that the corporate expects Galaxy S23 sequence gross sales to extend by over 10% in comparison with the S22 series, ET News and Chosun Biz reported. The cellular chief additionally said that the identical gross sales aim applies to the agency’s foldable telephones in 2023.

“We count on international annual gross sales quantity of each the Galaxy S sequence and the foldable sequence to develop by double digits in comparison with final yr,” Roh was quoted as saying, based on machine translation. “The Galaxy S23 sequence launched this time has a difficult aim of rising gross sales by greater than 10%.”

Roh asserted that the Galaxy S23 Extremely is predicted to account for greater than 50% of the entire gross sales quantity, including that the S22 Extremely accounted for over 40% of whole Galaxy S22 sequence gross sales quantity.

The lofty gross sales objectives for the Galaxy S23 Extremely recommend Samsung is concentrated extra on rising its gross sales within the ultra-premium flagship area than growing total gadget gross sales. Then once more, the corporate might merely be anticipating robust Extremely gross sales because of the aforementioned S22 Extremely efficiency fairly than particularly specializing in this mannequin.

This technique is smart at first look, although, as analysts count on the worldwide smartphone market to say no in 2023. So specializing in the mannequin with the very best revenue margin might assist the corporate obtain its monetary targets if gross sales are down throughout the board.