In an earlier version of We Do the Math, I calculated whether or not it is cheaper to buy groceries in the store or have them delivered. Ordering your weekly groceries on-line is a transparent time-saver and extra handy, and, because it seems, is not rather more costly, both. Amazon, Target and Walmart are three of essentially the most budget-friendly grocery retailers within the US, and since every one gives nationwide supply to most zip codes, I got down to discover out which of the three is the most cost effective place to purchase groceries on-line. 

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To take action, I priced out a typical grocery record from all three shops and factored in any supply or membership charges that apply. 

Ultimately, Walmart nabs the highest (or is it backside?) spot as the most cost effective place to purchase groceries on-line; it is about 10% cheaper than Goal and 18% cheaper than Amazon Recent. Whereas the bottom-line price may not be the one issue you think about when selecting an online grocery service — high quality choice and freshness definitely rely for one thing — in case you’ve been questioning which retailer has the most cost effective on-line groceries, now you may have a solution. 

Learn on for a full breakdown of on-line grocery costs at Walmart, Goal and Amazon Recent together with how I did the maths and a few key takeaways. 

Amazon, Goal and Walmart in contrast

Walmart Goal Amazon Recent
Whole earlier than extras $137.10 $153.34 $165.66
Month-to-month membership payment $13.00 $11.00 $15.00
Whole: $150.10 $164.34 $180.66

How I did the maths 

To seek out the price of shopping for groceries on-line at these three retailers, I first generated an inventory of 37 well-liked grocery objects — some title manufacturers, some generic — on the identical day and in each grocery class together with bread, snacks, dairy, produce, meat, fish, drinks and pantry staples. I principally averted specialty objects and organic ingredients for this train. For every product, I selected the most cost effective obtainable choice from all three retailers: Amazon Recent, Goal and Walmart.

If an merchandise wasn’t obtainable at one retailer, I chosen the subsequent closest factor, since that is what a consumer would possible do. In some circumstances, a product was solely obtainable in a bigger or smaller dimension. In these situations, I prorated the quantity and worth to make sure it was a good price comparability.

Most cost-effective on-line grocery supply companies

Walmart Goal (Shipt) Amazon Recent
Brown eggs (12) $4.87 $5.19 $2.98
2% milk (1 gallon) $3.08 $3.89 $4.39
Almond milk (1/2 gallon) $2.44 $2.99 $4.00
Block Cabot cheddar cheese (8 oz) $2.98 $3.19 $4.29
Plain yogurt (32 oz) $2.36 $3.79 $3.29
Subtotal: $15.73 $19.05 $18.95
Bread and snacks:
Loaf of 7-grain bread $2.38 $3.99 $4.00
Thomas’ English muffins (pack of 6) $3.48 $3.49 $4.69
Membership crackers (13.7 oz) $3.38 $3.99 $4.79
Subtotal: $9.24 $11.47 $13.48
Broccoli head (1 lb) $1.38 $4.11* $1.99
One pound bag crimson potatoes (1 lb) $1.18 $1.30 $1.00
Bundle of blended greens (5 oz) $2.98 $3.69 $4.14
Hass avocado (1) $0.88 $0.99 $0.99
Bag of carrots (1 lb) $1.24 $1.29 $1.00
Bag of yellow onions (1 lb) $1.05 $1.30 $0.93
Subtotal: $8.71 $12.68 $10.05
Bottle of Heinz Ketchup (32 oz) $4.28 $4.99 $4.28
Jar Hellman’s Mayo (20 oz) $5.48 $6.29 $7.49
White rice (2 lb) $1.62 $0.95 $1.99
Rooster inventory (32 oz) $1.33 $1.99 $2.79
Floor Starbucks espresso (12 oz) $14.92 $10.00 $8.90
Peanut butter (16 oz) $1.84 $1.69 $3.19
Seltzer (8) $3.28 $3.99 $4.49
Barilla penne pasta (16 oz) $1.84 $2.19 $1.99
Prego pasta sauce (24 ounce) $2.24 $2.89 $3.69
Canned pet food (12.5 oz) $1.88 $1.79 $1.67
Subtotal: $38.71 $36.77 $40.48
Field of Cheerios (18 oz) $4.78 $5.49 $4.78
Bag of cape cod potato chips (8 oz) $3.68 $3.99 $4.59
Corn chips (11 oz) $2.48 $2.29 $2.49
Chewy granola bars (field of 8) $2.44 $2.99 $3.98
Breyer’s ice cream (1 quart) $4.97 $5.79 $5.99
Merely Orange juice (52 oz) $3.98 $4.59* $5.29
Subtotal: $22.33 $25.14 $27.12
Floor beef (1 lb) $3.98 $6.29* $4.66
Atlantic salmon (1 lb) $10.98 $10* $12.00
Bone-in rooster (3 lb) $3.96 $5.07 $6.96
Natural rooster breast (1 lb) $6.68 7.49* $13.79
Bacon (16 oz) $4.24 $4.89 $5.99
Plant-based beef (1 lb) $7.96 $9* $6.79
Morningstar Veggie burgers (4 pack) $4.58 $5.49 $5.39
Subtotal: $42.38 $48.23 $55.58
Whole earlier than extras: $137.10 $153.34 $165.66
Month-to-month membership payment: $13.00 $11.00 $15.00
Whole: $150.10 $164.34 $180.66
*Denotes merchandise not obtainable for delivery

Why I selected these retailers

amazon fresh pickup grocery shopping

Amazon Recent gives free supply for members or in-store pickup, relying in your location.

James Martin/CNET

Whereas there are different locations to order groceries online, Amazon Recent, Goal (by way of Shipt) and Walmart are three of the most well-liked US grocers with a nationwide presence and the choice for on-line supply. Different low cost grocery chains like Costco and Aldi could be delivered utilizing third-party apps comparable to Instacart, however Instacart marks groceries up about 10% so it isn’t sometimes going to be your greatest funds choice. (That mentioned, purchasing in bulk and in particular person at Costco can save you as much as $1,000 over the course of the yr, doubtlessly extra if you become a Costco Executive member.)

What are the membership charges for Amazon, Walmart and Goal?

All three retailers supply cost-effective month-to-month memberships that embody limitless free deliveries on orders of about $35 or extra. Amazon Prime is $15 per 30 days and contains free supply for all Amazon merchandise in addition to Amazon Prime Video and a few other perks. Walmart Plus is $13 per 30 days or $98 for the yr for limitless free deliveries. Goal’s Shipt is the most cost effective of three memberships at $11 a month with no minimal supply complete to hit. All three supply free in-store pickup in some type, though Amazon has fewer places than Walmart and Goal.

Walmart was the most cost effective in each class besides one

walmart plus bags on steps

Walmart had the most cost effective groceries throughout each class besides one.


Walmart is understood for having the bottom costs of nearly any nationwide retail chain, and its fame proved true on this evaluation of on-line grocery prices. Walmart just about swept the sector with the bottom complete price in each grocery subcategory aside from one — pantry staples — the place Goal was cheaper by about $2. A lot of Walmart’s least expensive objects had been courtesy of its in-house model, Nice Worth. Goal has an in-house model of its personal known as Good & Collect, whereas Amazon sports activities a number of generic manufacturers together with Amazon-branded groceries together with Glad Stomach and 365 by Complete Meals, which is owned by Jeff Bezos’ Amazon.

Goal would not ship all classes of groceries

shipt shopper in produce aisle

Goal-owned Shipt will ship groceries to your door in a matter of hours however there are some staples, together with meat, not obtainable for supply.


Whereas I attempted to make use of solely objects that had been obtainable for supply, it wasn’t all the time potential. Goal and its nationwide delivery companion Shipt do not have each grocery staple obtainable for delivery, significantly recent meats and a few produce. If you wish to store to your full record of groceries at Goal, you are possible going to have to go to a brick-and-mortar location.

Are on-line grocery costs the identical as within the retailer?

Typically, Walmart and Goal supply the identical costs on-line as they do in brick-and-mortar places, however not all the time. Gross sales objects, specifically, usually are not all the time coordinated between on-line and in-store. Amazon Recent is online-only, though many merchandise on Amazon Recent can be discovered at Complete Meals. 

hungryroot box of groceries

Hungryroot is a cross between a grocery supply service and meal package firm and encourages you to go rogue from the recipe.


Different choices for purchasing groceries on-line

Instacart is a well-liked nationwide supply service and capabilities as a third-party shopper and supply outfit that permits you to order groceries from a collection of native supermarkets. You may primarily be paying the identical costs as in case you visited the shop your self, plus a $4 supply payment and tip. 

Fresh Direct is one other well-liked grocery supply service and certainly one of my favorites. It is at present solely obtainable within the Northeast. The costs listed here are a bit greater than the three retailers I analyzed above, however the grocery choice and customer support are each glorious. 

Hungryroot is a unusual grocery supply operation that capabilities in another way than the others. With a subscription, you may get weekly deliveries of curated groceries primarily based in your preferences and consuming habits. Hungryroot provides meal kit recommendations and can ship you the components to make them in case you so select. 

Thrive Market is yet one more members-only grocery service. Thrive has a number of high-quality and natural meats however no produce or dairy merchandise. is an effective place to seek out dry items, pantry objects and paper merchandise at low costs however it’s not a full substitute for a grocery retailer because it lacks the recent meals you’d sometimes purchase at a market. 

If you happen to do not thoughts getting your numerous groceries from completely different distributors, we have examined to seek out the best produce delivery servicesbest meat delivery services and even the best online fish and seafood markets for 2023. 

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