We’ve endured harsh reminders during the last yr and alter that there’s no straightforward, humane technique to announce layoffs, neither is fixing the strained tensions surrounding a return to workplace a stroll within the park mid-workday.

That stated, shedding staff someday after which reinforcing return to workplace calls for the following appears particularly harsh. However that’s what occurred on the Dow Jones places of work this week.

News Corp CEO Robert Thomson despatched a observe to workers on Thursday echoing calls for for workers to return to the workplace—headquartered in Midtown New York—at the very least three days every week. The memo, leaked to Insider and during which Thomson referred to as in-office attendance “an absolute crucial,” got here the day after Dow Jones laid off a reported 2% of staff, together with 22 union-represented staff. The corporate didn’t instantly reply to Fortune‘s request for remark.

Dow Jones is a division of Information Corp and operates the likes of The Wall Avenue Journal, Barron’s, and MarketWatch. All of the aforementioned publications, together with the The New York Publish, are housed in the identical constructing at 1211 Ave. of the Americas.

The Wall Avenue Journal, which has adopted the strikes of its peer publication across Times Square, individually drew a line within the sand on RTO plans in September after The New York Times‘ own RTO mandates floundered. The Journal advised workers they’d be anticipated to return to the workplace three days every week beginning Nov. 1.

It’s somewhat obvious that hasn’t occurred to the extent the corporate hoped, as a result of in Thomson’s observe this week, he referred to as on executives throughout the whole firm to seek the advice of with managers who could be anticipated to “guarantee full compliance.”

“There’s some room for flexibility within the work atmosphere, however that flexibility just isn’t boundless,” he added.

It also needs to be famous that Information Corp’s newest push to get people again to their desks comes after it simply renewed its lease settlement for its Midtown headquarters.

The forceful hand of RTO mandate after shedding someplace between 120-150 folks isn’t precisely a cheery message.

Firms have tried to entice staff again with pizza, lunch containers, joyful hours, and any variety of company out-of-touch isms. Thomson leaned closely into the thought of a misplaced firm tradition and the concept that “Screens deny us the subtleties of physique language and the nuances of realizing glances. The spontaneity and serendipity of a dynamic workplace atmosphere.”

Gallup consultants Nikki Morin and Heather Barrett wrote final yr about the concept that bringing staff bodily collectively cultivates some sort of important social bond that merely can’t be replicated in a digital, digital world.

“The fact,” they wrote, “is that the workplace by no means equaled tradition. Gallup knowledge present that, regardless of important lip service and funding in ‘firm tradition’ over time, there’s little or no to point out for it.

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